Mary Loftness is a 30-year veteran marketing strategist with extensive experience in Customer Relationship Management. Having spent her career driving the measurability of marketing and the need to define and track acceptable returns on investment, she understands the need to quickly assess marketing issues and propose solutions which yield both immediate and impressive results. She learned the importance of effective value-based pricing and yield management working with Radisson and Westin hotels.
As Vice President of Relationship Marketing at Station Casinos, she knew how to combine direct marketing, customer needs and value data, an effective call center, and the Web into a powerful marketing engine to drive both new and repeat customer behavior. She drove the project planning and launch of one of the first, and to this day, most successful multi-property loyalty programs in the industry.
Mary’s company, Profitable Customers, has been providing CRM consulting to the hospitality industry for more than 17 years. She teaches Casino Marketing courses in the University of Nevada Reno Extended Studies program and frequently speaks at industry conferences including the annual Casino Marketing Conference in Las Vegas.
Cassie Rakoczy is a highly qualified, analytical and multi-skilled marketing professional with 19 years of progressive experience in gaming and hospitality. She began her career as the database marketing manager for Victories Casino in 1999. Cassie worked for several years at Potawatomi Bingo Casino, Isleta Casino and Resort and Buffalo Thunder Casino & Resort as Director of Marketing. Cassie began consulting in 2015 and has contributed to significant revenue growth for her clients. Cassie’s major accomplishments include:
- Produced double digit growth
- Participated in the strategic planning, implementation and execution of a new Casino Management System multiple times.
- Developed and maintained multi-year marketing plans.
- Participated in the development and design of a private VIP lounge for top-tier players.
- Developed appropriate re-investment and investment program.
- Participated in a 540,000 square foot expansion project